Jul 31 2007: Ledard, the Bahamian-born, world-famous model, known for gracing the pages of such magazines as Sports Illustrated and Essence, has been the premier face of metrostyle since 2002. Taking her fashion exposure and crossing into the design world last spring with her debut line, ROXS, Ledard is now teaming up with metrostyle to introduce M by Shakara. The new venture will give her design talent greater public reach, targeting a vast demographic ranging in size and shape.
It is very important to bridge the gap between style and size, said Shakara Ledard, Designer of M by Shakara. The collection is designed to flatter not only the tall and lean but also the uninhibited curvaceous woman. This collection is made for the woman who is not afraid to stand apart from the crowd, a woman who sets her own trends and a woman who is proud of the reflection in the mirror. This is a Metro woman.
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Metrostyle, a leading women’s clothing catalog and web-based brand known for unique fashion targeted to the effervescent, sexy and confident woman, is taking on the fast fashion industry with the competitive use of celebrity spotlight. Serving the philosophy that cutting-edge design should not be reserved for the few, M by Shakara will bring the metrostyle customer another level of style and quality, which will complement their in-house design line.
The new M by Shakara collection will showcase trend-focused designs influenced by Ledard’s own personal style with hints from the runway, including play on proportion and volume, as well as metallic infusion.
We are excited about this new women’s clothing collection by Shakara, which blends her fashion savvy style with appealing designs that metrostyle customers will not only find affordable, but will also add a spirited, sexy flair to their wardrobe,’’ said Christophe Gaigneux, Executive Vice President of the Boston Apparel Group for Redcats USA. ``I am confident that our partnership with Shakara will be successful since her energy and style resonates with the metrostyle customer.
Miscellanea *Shakara is 5’9” tall, measures 34-24-34, and has brown eyes *Graduated college with an associate's degree and a 3.8 GPA