Tourism in Serbia is mostly focused on the villages and mountains of the country. The most famous mountain resorts are Zlatibor, Kopaonik, and the Tara.

There are also many spas in Serbia, one the biggest of which is Vrnjačka Banja. Other spas include Soko Banja and Niška Banja. There is a significant amount of tourism in the largest cities like Belgrade, Novi Sad and Niš, but also in the rural parts of Serbia like the volcanic wonder of Đavolja varoš, Christian pilgrimage across the country and the cruises along the Danube, Sava or Tisza.

There are several popular festivals held in Serbia, such as the EXIT Festival (proclaimed the best European festival by UK Festival Awards 2007 and Yourope, the European Association of the 40 largest festivals in Europe) and the Guča trumpet festival. 2.2 million tourists visited Serbia in 2007, a 15% increase compared to 2006.